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Traditional dating sites like and e Harmony charge for their services.

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Instead, swiping left or right has become a social norm.

Tinder was the first player on the scene and has really created the standard for these fast “swipe and connect” dating apps.

For example, OKCupid allows users free access to their matching service.

However, if a user wants premium features like the ability to change their username or to see who has read their sent messages, they’ll have to pay.

The Pew Research Center conducted a study that found that 59% of respondents considered online dating a good way to meet people, while 21% said it was only for the desperate.

Lonely hearts are no longer tied to a PC or a laptop to find someone.

Niche dating apps have also started to appear in the past two years.

The premise is that users feel so strongly about one specific interest or topic, that they’re willing to focus solely on that one similarity when finding a mate.

Furthermore, matchmaking success doesn’t necessarily translate into more money.

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